PARSED CONTENT

The site viforpharma.com.au has the following on the web page, "Vifor Pharma, a company of the Galenica Group, is a world leader in the discovery, development, manufacturing and marketing of pharmaceutical products for the treatment of iron deficiency." I noticed that the website also said " The Vifor Pharma Australia office is located in Melbourne." They also stated " We strive for excellence in our fields of expertise. New faster, cost effective treatment for iron deficiency anaemia now available in New Zealand. Vifor Pharma is part of the Galenica Group." The meta header had Vifor Pharma as the first keyword. This keyword was followed by Vifor Pharma Australia, Vifor Australia, and Galenica which isn't as important as Vifor Pharma. The other words the site used was consumer healthcare. Iron is also included but will not be seen by search engines.